Facebook Ads Super Success Story | ROAS from 3.92 to 12.48 | Scaling Case Study. Client reached out to me in Nov 2020, he was having good sales but ROAS was quite low and he wanted to scale sales but getting higher cost. He wanted to increase ROAS and less ad spend, so he can scale. We both agreed to run test campaigns for one month and then we would go for scaling step by step. Client: Individual Niche: Clothing store. Total products: 4 Marketplace: Pakistan // STATS BEFORE ME: Spend: Rs.57K Sales: 222K Roas: 3.92 Orders: 69 // STATS AFTER ME: Month 1 - Dec 2020 Spend: Rs.119K Sales: 600K Roas: 5.02 Orders: 176 Month 2 - Jan 2021 Spend: Rs.57K Sales: 436K Roas: 7.62 Orders: 127 Month 3 - Feb 2021 - ongoing Spend: Rs.33.5K Sales: 419K Roas: 12.48 Orders: 117 // BEST PART OF WHOLE 3 MONTH AD CAMPAIGNS: All campaigns have been running on cold audiences. Have not tested over any custom or lookalike audience. Although, I tested other Campaign options which worked out pretty amazing. // HERE'S HOW I DID IT: Here I want to pay tribute to this community, everything learnt from this community and from younger brother’s VBC account. Briefly analyzed every single metric of previous campaigns. Focused more on user behavior with ad campaign and ad quality ratio. Found 4 creatives which had all “Above Average” ratings. In First Month | Dec 2020 | All Campaigns tested using CBO. Started Page likes Campaigns. Run Brand Awareness Campaigns on Video over CBO. In Second Month | Jan 2021 | Tested “Bid Cap” option in CBO campaigns. Was able to decrease the cost and resulted high ROAS. In Third Month | Feb 2021 | Turned Off all campaigns over CBO. Found one Winning Audience, run ABO campaign with “Bid Cap option” Ad optimized to “High Value” instead of conversion. On website, Add related products in “Cross Sell” & “Upsell”. In 3 months, I was using same ad creatives in custom carousel ad. In Result, HIGH ROAS - LESS BUDGET. I have applied bid cap option only for two clients so far and the results are amazing.